What you buy matters, and what we make too. It’s our responsibility as a brand to work towards a sustainable future. From design, material sourcing, production and logistics. Even the smallest steps make a difference. The coming years are fundamental in making a turn around for a liveable planet. Our goal is to become climate positive, and we’ll be frank about it, we’re not there yet. That’s why we have strong goals for the future and have made steps towards getting there. Follow our journey!
THE 5 YEAR CIRCULARITY PLAN
WEAR 5 YEARS GET -30%
Let’s close the loop and make sure that our items don’t end up in landfills. Shamefully this is where more than half of our clothes end up, which is devastating for the environment. A big problem is that we have lost connection with our stuff. Instead of investing in good items that will last, it’s easy to fall for the fast fashion trap where you can buy endlessly and discard seasonally. We can do much better than this right?
That’s why we set up THE 5 YEAR CIRCULARITY PLAN to ensure that your GOFRANCK will get a right place or be partially recycled when you have out worn it. We also want to motivate our consumers to hold on to their garments longer. It’s a small but decisive step towards slow fashion.
HOW IT WORKS
As from season AW21 each garment features Tappr© NFC technology. By tapping the scan item on the inside of the garment with your smart phone you can register your GOFRANCK to become part of THE 5 YEAR CIRCULARITY PLAN. After 5 years you can hand in your
pre-loved GOFRANCK and get 30% discount on the new collection.
Choosing sustainable materials and finishes for our garments is elemental in each design. Each GOFRANCK is animal-free and made with high performance, toxin-free materials + trims that are built to last.
DUPONT SORONA® BIODEGRADABLE INSULATION Our padded styles have Sorona® fibre filling by DuPontTM, a plant-based insulation with high performance qualities. This biodegradable filling gives tremendous warmth, is animal (cruelty) free, moisture wicking, washable and stays in shape.
BIONIC FINISH ECO WATER REPELLENT FINISH
Our materials are enhanced with a non-halogenated, APEO-free and fluorine-free water repellent textile finishing agent for ultimate performance. Future steps are to use an ecological waterproof coating next to this, but we haven’t found one that meet’s our waterproofing standards as of yet.
By only choosing high quality materials we can ensure that your GOFRANCK will stand the test of time and won’t end up in the land fill. There are so many animal-free alternatives for outerwear that there just isn’t any need to use them in our designs.
Fusing form and function in our outerwear pieces is at the core of each design. All GOFRANCKS are made with purpose in mind and carefully designed to:
Be multi-functional & take on the weather throughout the year, have sustainable features where possible, portray personal style whilst staying timeless and are built to last so you can enjoy your coat for years.
All-round OUTERPROOFS ensure that:the forecast won’t compromise your style you get more out of one item and end up buying and throwing away less.
GREEN TRANSPORT + PACKAGING
Choosing wisely how to transport the collection is a big step in becoming more sustainable. The supply chain is now delivered by boat and train instead or air freight. Each GOFRANCK is shipped in a biodegradable polybag and has fully recycled hangtags. There is still more to be done though. We are currently in conversations to find out the greenest domestic shipment service, but as this is not handled by one courier service when travelling through multiple countries it has proven logistically impossible as of yet. Work in progress!